The Business Manager whitelisting approach, known as manual whitelisting, requires one-on-one attention with influencers and multiple check-ins, so it can easily become a time-suck. Once whitelisting permissions are shared, influencer Facebook Page and Instagram account identities are available to advertisers directly in the brand’s Facebook’s Ads Manager, where advertisers can then create influencer ads, also known as influencer ads or dark posts across placements - Facebook feed, Instagram stories, Instagram feed posts or carousels and slideshows. The manual way to gain Facebook and Instagram whitelisting access is through Facebook Business Manager. The Branded Content Tool is considered as whitelisting by some but does not allow any edits or optimizations. How do I whitelist influencers on Facebook and Instagram? creative) through targeted social media distribution unlocks a channel that expands the reach of influencer content.īy running instagram ads through influencer handles, advertisers are more likely to increase their influencer ROI as compared to those who rely solely on social media algorithms for organic reach and results. The savviest advertisers know that investing in delivering influencer storytelling (e.g. While likes and comments on influencer content are great for organic engagement and brand awareness, those metrics do not ultimately convert to sales.īrands that do not adapt their influencer strategies are missing out on new customers for their business while also paying for content that almost no one sees. Why is Influencer Whitelisting Important? Whitelisting also allows brands to access influencer audiences to create custom and lookalike audiences and target the whitelisted content in front of specific users likely to take action. In turn, this allows brands to use the influencers Facebook and Instagram channels to run paid media through their handle(s). Whitelisting is also known as gaining advertiser access which allows influencers to grant advertising permissions to their social media accounts with brand partners. One way to reach these larger audiences is with influencer whitelisting. With social media's organic reach on the decline, strategies that once revolved around organic posting have transformed as marketers explore new ways to get their influencer content in front of larger audiences. Influencer marketing and its place in the marketing mix has evolved tremendously over the past few years.

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